by Bright Ambassador | Sep 25, 2021 | Startup
It would be best to start with feasibility research when starting a business. This step consists of a series of tests you conduct as you learn more and more about your opportunity.After each test, you ask yourself whether you still want to implement the idea or not....by Bright Ambassador | Sep 24, 2021 | UI Design, UX Design
Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming into our brains are changed and interpreted. It’s really our brains...by Bright Ambassador | Sep 15, 2021 | UX Design
Usability research is a fundamental part of user-centered design, but it can be a double-edged sword. An increase in usability research can correspond with a decrease in creative risk-taking. After some time working on our products, we learn what typical patterns are...by Bright Ambassador | Jul 18, 2021 | UX Research
When it comes to Iterative design, we know that it is a verified method for optimizing the usability of a product or service. Teams create prototypes, test them with users, find issues, and fix them. However, the iterative design does not ensure innovation in the...