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Maslow’s hierarchy in video games
Maslow's hierarchy of needs is a theory that outlines the basic human needs that must be met for individuals to achieve their full potential. The hierarchy is typically represented as a pyramid, with the most basic needs at the bottom and the most complex needs at the...
Content audit VS. content inventory
As the amount of content on websites and web applications grows, it becomes increasingly difficult to maintain a clear and organized structure. This is where content audit and content inventory come in as important components of information architecture. While these...
What is really time on task, and how to measure it?
In UX research, time on task is an important metric used to evaluate the efficiency and effectiveness of a user's interaction with a product or service. Measuring time on task can provide valuable insights into how users interact with a product, where they may be...
Essential feedback in game UI design
Games are an exciting way to dive into a virtual world full of adventure and challenges. To fully immerse players in this world, the user interface must provide them with clear and concise information about their progress, objectives, and obstacles. In his book...
Nicole Lazzaro’s four types of fun in game design
Video games have become a significant form of entertainment in our modern world. With over 2.7 billion gamers worldwide, game designers have to create games that appeal to the emotions of their players. Understanding the role of emotions in the gaming experience can...
People’s motivations
In today's digital age, the world is moving towards more and more advanced technology. As a result, people are increasingly using digital products, such as apps, websites, and software, to accomplish their goals. However, getting people to use digital products is not...
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