by Bright Ambassador | Sep 14, 2022 | UX Research
In UX research, time on task is an important metric used to evaluate the efficiency and effectiveness of a user’s interaction with a product or service. Measuring time on task can provide valuable insights into how users interact with a product, where they may...by Bright Ambassador | Aug 29, 2022 | UX Design, UX Research
We all know the usability of any type of product, whether it’s digital or physical, is very important and it is essential that designers pay close attention to it to ensure that their designs are well received by users. The usability of a system is determined by...by Bright Ambassador | Aug 25, 2022 | UX Design, UX Research
Goal-Directed Design is a user-centered design process that combines various techniques such as ethnography, stakeholder interviews, market research, user modeling, scenario-based design, and interaction principles and patterns to create digital products that meet the...by Bright Ambassador | Jul 27, 2022 | UI Design, UX Research
Storytelling in UX design is the art of creating user interfaces that engage and persuade users through the use of stories. The history of storytelling in UX design can be traced back to the earliest days of human civilization, when stories were used as a way to...by Bright Ambassador | Jul 22, 2022 | Business, UX Design, UX Research
Effective communication is a critical aspect of the UX design process that every designer should be aware of, mainly when working with stakeholders. It is essential to know how to express confidence, show respect, communicate your main point, and achieve your desired...by Bright Ambassador | Jul 17, 2022 | UX Design, UX Research
Metrics are an essential tool for understanding and improving the user experience. However, many myths and misconceptions about UX metrics can lead to misunderstandings and ineffective design decisions. This article aims to dispel nine common myths about UX metrics...