by Bright Ambassador | Mar 24, 2022 | UX Design, UX Research
Empathy is the ability to understand and share the feelings of others, and it is a crucial element of creating a positive and successful customer experience. In the digital age, it can be easy to lose sight of the human element in our interactions with technology....by Bright Ambassador | Sep 24, 2021 | UI Design, UX Design
Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming into our brains are changed and interpreted. It’s really our brains...by Bright Ambassador | Sep 15, 2021 | UX Design
Usability research is a fundamental part of user-centered design, but it can be a double-edged sword. An increase in usability research can correspond with a decrease in creative risk-taking. After some time working on our products, we learn what typical patterns are...