by Bright Ambassador | Aug 2, 2022 | UI Design, UX Design
Information architecture (IA) refers to the process of organizing and structuring information to make it more accessible, usable, and understandable to users. The goal of IA is to create a structure that makes it easy for users to find what they need, understand it,...by Bright Ambassador | Jul 30, 2022 | UI Design, UX Design
Freytag’s Pyramid is a storytelling technique that outlines the structure of a narrative and has been used for centuries in literature and theater. The structure comprises five parts: Exposition, Rising Action, Climax, Falling Action, and Resolution. In recent years,...by Bright Ambassador | Jul 22, 2022 | Business, UX Design, UX Research
Effective communication is a critical aspect of the UX design process that every designer should be aware of, mainly when working with stakeholders. It is essential to know how to express confidence, show respect, communicate your main point, and achieve your desired...by Bright Ambassador | Jul 17, 2022 | UX Design, UX Research
Metrics are an essential tool for understanding and improving the user experience. However, many myths and misconceptions about UX metrics can lead to misunderstandings and ineffective design decisions. This article aims to dispel nine common myths about UX metrics...by Bright Ambassador | Jun 22, 2022 | UX Design
A user journey map is a visual representation of the steps a user takes to achieve a specific goal while interacting with a product or service. It is a powerful tool that can be used during the design process to gain a deep understanding of the user’s needs,...by Bright Ambassador | Jun 16, 2022 | UX Design, UX Research
A design sprint is a method for quickly solving problems through prototyping and user testing. It is a five-day process that brings together a cross-functional team of stakeholders to iterate on ideas and create a tangible solution rapidly. The ultimate goal of a...