Content audit VS. content inventory

As the amount of content on websites and web applications grows, it becomes increasingly difficult to maintain a clear and organized structure. This is where content audit and content inventory come in as important components of information architecture. While these...

People’s motivations

In today’s digital age, the world is moving towards more and more advanced technology. As a result, people are increasingly using digital products, such as apps, websites, and software, to accomplish their goals. However, getting people to use digital products...

The high degree of Usability

We all know the usability of any type of product, whether it’s digital or physical, is very important and it is essential that designers pay close attention to it to ensure that their designs are well received by users. The usability of a system is determined by...

Goal-Directed Design approach

Goal-Directed Design is a user-centered design process that combines various techniques such as ethnography, stakeholder interviews, market research, user modeling, scenario-based design, and interaction principles and patterns to create digital products that meet the...

Good brand or good UX

A well-designed product that provides an exceptional user experience (UX) is what sets successful companies apart from the rest. In today’s fast-paced and highly competitive digital landscape, consumers are bombarded with an endless array of products and...

Four types of creativity

Creativity is a fundamental aspect of human behavior that enables us to think beyond the boundaries of conventional wisdom and produce new and innovative ideas. It is the fuel that drives progress and innovation in every field, from the arts to science and technology....