Find out about your competitors

One of the most challenging tasks you’ll face is discovering information about your competitors.This is something that you can not just go to their website and evaluate their business concept. Of course, you should do that, but this is just a starting point....

How Do We Read?

When we read, we have the feeling that our eyes are moving smoothly across the page, but that’s not what’s actually happening. Our eyes move in quick, sharp jumps, with short periods of silence in between. The hops are called saccades (about seven to nine...

Feasibility Research in startups

It would be best to start with feasibility research when starting a business. This step consists of a series of tests you conduct as you learn more and more about your opportunity.After each test, you ask yourself whether you still want to implement the idea or not....

How People See Things part 1

Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming into our brains are changed and interpreted. It’s really our brains...