When we read, we have the feeling that our eyes are moving smoothly across the page, but that’s not what’s actually happening. Our eyes move in quick, sharp jumps, with short periods of silence in between. The hops are called saccades (about seven to nine letters at a time), and the moments of silence are […]
It would be best to start with feasibility research when starting a business. This step consists of a series of tests you conduct as you learn more and more about your opportunity. After each test, you ask yourself whether you still want to implement the idea or not. Is there anything here that prevents you […]
Vision trumps all the senses. Half of the brain’s resources are dedicated to seeing and interpreting what we see. What our eyes physically perceive is only one part of the story. The images coming into our brains are changed and interpreted. It’s really our brains that are “seeing”. To better understand the concept, let’s dig […]
Relying on usability research to make design decisions all of the time probably reduce your creative work
Understanding your industry inside and out is critical to starting any business idea you may have. Probably it’s going to be much work, but it will be worth it. In the 21st century, because of all the available sources on the Internet, it’s much easier than in the past to research industry and business opportunities. […]
When it comes to Iterative design, we know that it is a verified method for optimizing the usability of a product or service. Teams create prototypes, test them with users, find issues, and fix them. However, the iterative design does not ensure innovation in the product. To develop innovative designs, we need to question how […]