The reality of UX metrics

Metrics are an essential tool for understanding and improving the user experience. However, many myths and misconceptions about UX metrics can lead to misunderstandings and ineffective design decisions. This article aims to dispel nine common myths about UX metrics...

User journey map 101

A user journey map is a visual representation of the steps a user takes to achieve a specific goal while interacting with a product or service. It is a powerful tool that can be used during the design process to gain a deep understanding of the user’s needs,...

Design systems pros and cons

A design system is a set of guidelines, standards, and tools that help teams design and build consistent, cohesive, and effective digital products. It can include everything from visual design elements, such as colors and typography, to interaction patterns and code...

Design sprint expected outcome

A design sprint is a method for quickly solving problems through prototyping and user testing. It is a five-day process that brings together a cross-functional team of stakeholders to iterate on ideas and create a tangible solution rapidly. The ultimate goal of a...